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THE
BIG
HANDSHAKE
Loyalty
Brought to you by The Gift Club
15-16 October 2024: Novotel Hotel Amsterdam City Centre
There hasn't been a GREAT event for the loyalty industry that delivers effective networking, peer to peer collaboration, great learnings and awesome onsite experience....until now
”
HADIE PERKAS
CEO and Founder of The Gift Club and The BIG Handshake
Days
Hours
Minutes
Seconds
Take a look at what we got up to in October '23
ABOUT
The BIG Handshake - Loyalty
An absolute must for anyone associated with loyalty.
The Gift Club delivers "The BIG Handshake - Loyalty' in October - a two day networking and learning event that brings together the brightest from the industry every year
- 15th October 2024 - Day One - hand picked Heads of Loyalty and CRM and members of the European Loyalty Association will enjoy VIP sessions and workshops full of training and collaborative peer to peer discussions.
- 16th October 2024 - Day Two will be open to everyone in the industry and will deliver world-class workshops, deep dive, interactive panel discussions and over 5 hours of networking
- Being held at Novotel, Amsterdam City Centre, it's THE Loyalty event you will definitely want to shake hands with.
WHERE IS THE EVENT :
Novotel Amsterdam City Centre
WHEN IS THE EVENT :
15 / 16 October 2024
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BUSINESS INTRODUCTIONS
Companies that attended October '23
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OUR SPEAKERS
Meet the industry know-it alls who graced us with their presence and injected us with knowledge and wisdom!
OUR SPEAKERS
Meet the industry know-it alls who'll be gracing us with their presence and injecting you with knowledge and wisdom!
WORKSHOP AND PANEL SESSIONS
Workshops offer an opportunity for guests to take the first steps towards solving common real life business problems.
A panel session is where our participants can listen, learn, ask questions, debate and allow their minds to re-calibrate
Below are just few of the sessions that took place across the two days last year
16th October – Day One
by invitation only
Interactive Panel: Creating a loyalty life cycle and a loyal customer from day one
This will be an interactive session where we discuss the key stages of the ‘loyalty lifecycle’ and the things you can do at each stage to engender long-term loyalty. We will share best practice examples and discuss actionable quick wins that will make customers more likely to buy more and stay longer. 45 minutes of thought leadership from Loyalty experts on what makes a good loyalty program. They’ll discuss the misconceptions too whilst drawing on their own experiences, past and recent challenges.
Workshop: Making loyalty pay – subscription based loyalty schemes
In this session, you’ll learn about the benefits of paid for loyalty and discuss the key facets of creating a package of benefits that offers value to the right customers, at the right time whilst delivering fair levels of long-term profit (e.g. in line with regulatory requirements). We’ll workshop a package of benefits and a price point too.
Supported by The Marketing Lounge Partnership
17th October – Day Two
Workshop – Pushing customer loyalty into the centre of your business led by Dave Allen and Ralph Browning at Epsilon
Loyalty should be a key indicator of business success, right ? Yet often it is not viewed in this light. This workshop, aimed towards Loyalty leaders, will cover best practices and practical tools to put your programme at the core of your business and guarantee C-Suite attention and bigger budgets.
Topics will include:
- Communicating the high-level concept and vision
- Demonstrating business impact so it’s seen as an investment not a cost centre
- Managing the 5 C’s of stakeholder engagement: from CEO to CSR
Supported by Epsilon
17th October – Day Two
Workshop – Introducing smart risks to loyalty innovation
It’s a tough game to keep customers engaged with a brand, but investing in apps and machine learning personalization, reducing data collection, and NOT copying others are good risks to take. You will discuss and go away with new insights and learnings on how these innovative steps can improve the quality of your loyalty program – B2B and B2C.
Moderated by Alexander Béhar-Bannelier, Marketing Manager at Velux and Deepak, Head of Loyalty Program at ADNOC Distribution
Please get in touch with us for sponsorship opportunities for this workshop
17th October – Day Two
Workshop – Loyalty strategy best practice with Philip Shelper, CEO, Loyalty & Reward Co
Philip Shelper is the CEO of loyalty consultancy Loyalty and Reward Co. Phil is responsible for highly innovative loyalty strategies for major brands including McDonalds, UEFA, Schneider Electric, Gillette and Klarna and is the author of Amazon bestseller, ‘Loyalty Programs: The Complete Guide’.
Join Phil for this fantastic opportunity to understand the very latest trends in Loyalty through an interactive workshop and bag yourself a copy of the new edition of his book!
Supported by Talon.One
17th October – Day Two
Panel Discussion – Getting data to work for you, emotionally.
Join the” love personalisation” crew to thrash out how to turn data into love and friendship. We’ll be talking with practical knowledge on identifying new ways to engage customers through strong emotions and love for your brand. How to use traditional forms of communication with customers that work and what techniques to get under the skin of your customers emotional behaviour through data analytics can really work for you.
Supported by Antavo
OUR SPEAKERS
Meet the industry know-it alls who'll be gracing us with their presence and injecting you with knowledge and wisdom!
AGENDA
Here was the breakdown of the two days to include all networking, learning and entertainment opportunities.
16th October
Supported by The Marketing Lounge Partnership
12:00
Welcome and Networking lunch
13:15
Interactive Panel Session with Audience Polls
Manners in Marketing- How to foster a culture of good manners. Saying Please, Thank you and Sorry to your customers
Great marketing won’t save a company with a poor culture and poor customer service….but great marketers can create a culture of customer care and provide customer facing team members with the tools to deliver great customer experiences. The simplest way to do this, is to create a culture of manners, where your teams feel empowered to say ‘please, sorry and thank you’ and take action to overcome a bad experience, make a customer feel better or by just saying thank you to a nice customer. We will discuss the ways in which you can create this culture and the benefits of doing so.
14:00
Workshop with Philip Shelper and Ryan de Boer - Loyalty Reward and Co
Loyalty Program Optimisation
Delegates will discuss how their existing loyalty programs rate vs best-practice principles. Advice will be provided on approaches to optimise loyalty program effectiveness using data analytics, commercial modelling and adoption of industry trends. A model will be presented which details how loyalty programs can be used to support the full digital transformation of a company with the end result being the ability to deliver omnichannel personalisation. A range of new loyalty tech innovations will be presented for discussion
15:00
COFFEE BREAK
Leg stretching time and recess. Enjoy coffee, tea and biscuits in the company of your peers
15:30
Group Workshop
Making loyalty pay - subscription based loyalty schemes
In this session, we’ll learn about the benefits of paid for loyalty and discuss the key facets of creating a package of benefits that offers value to the right customers, at the right time whilst delivering fair levels of long-term profit (e.g. in line with regulatory requirements). We’ll workshop a package of benefits and a price point too
16:30
Panel Session with Audience Polls
Creating a loyalty life cycle and a loyal customer from day one ( the wrongs, the rights and learnings)
This will be an interactive session where we discuss the key stages of the ‘loyalty lifecycle’ and the things you can do at each stage to engender long-term loyalty. We will share best practice examples and discuss actionable quick wins that will make customers more likely to buy more and stay longer. 45 minutes of thought leadership from Loyalty experts on what makes a good loyalty program. They’ll discuss the misconceptions too whilst drawing on their own experiences, past and recent challenges.
17:15
Keynote - Radically simplified approach to loyalty with Amanda Cromhout from Truth
This presentation will radically simplify three key concepts in loyalty leadership:
- Strategy and data
- Loyalty programme design and loyalty communications
- Launching and managing a programme
Amanda aims to bring simplification to the broader approach to customer loyalty
17:45
Well deserved networking drinks
17th October
Supported by Marigold – For hand picked Heads of Loyalty, CRM and Loyalty leads plus solution providers
09:00
WELCOME AND NETWORKING
Coffee, tea, pastries
09:30
Welcome note from Hadie, CEO The BIG Handshake and The Gift Club
09:45
Panel Discussion. Sponsored by Marigold
Imagine if the consumer world was 100% digital
In 30 years time, perhaps the consumer world will be 100% digital. Join this relaxed discussion on how brands can market to and engage with their customers using digital loyalty in a future world where there will be no other channel of communication!
10:30
Debate!
Subscriptions - Pros and Cons
Take part in this interactive discussion. We’ll throw the debate open to the audience and get you all to decide which is the most effective loyalty marketing strategy in a world of increased competition and skyrocketing customer acquisition costs. Which side of the fence do you sit in this very topical debate?
11.00
Coffee and Networking Break
Coffee, tea, biscuits and some good old late morning networking
11:30
Workshop
Introducing smart risks to loyalty innovation
It’s a tough game to keep customers engaged with a brand, but investing in apps and machine learning personalization, reducing data collection and investing time in good segmentation are good risks to take. We’ll discuss how these innovative marketing steps can improve the quality of a loyalty program.
11:30
Workshop moderation and sponsored by Epsilon
Pushing customer loyalty into the centre of your business
Loyalty should be a key indicator of business success, right ? Yet often it is not viewed in this light. This workshop, aimed towards Loyalty leaders, will cover best practices and practical tools to put your programme at the core of your business and guarantee C-Suite attention and bigger budgets.
Topics will include:
- Communicating the high-level concept and vision
- Demonstrating business impact so it’s seen as an investment not a cost centre
- Managing the 5 C’s of stakeholder engagement: from CEO to CSR
12:45
Networking Lunch
Dine on some delicious dishes with your peers and take a well earned break
14:00
Keynote. Sponsored by Talon.One
Loyalty Strategy best practice - Philip Shelper, CEO, Loyalty & Reward Co | Author ‘Loyalty Programs: The Complete Guide
Philip Shelper is the CEO of leading loyalty consultancy, Loyalty and Reward Co based in Sydney, Australia and expanding globally. Phil has designed highly innovative loyalty strategies for major brands including McDonalds, UEFA, Schneider Electric, Gillette and Klarna. Phil is the author of ‘Loyalty Programs: The Complete Guide’, which also acts as the textbook for his training course on the same subject. Join Phil for this fantastic opportunity to understand the very latest trends in Loyalty through an interactive workshop
14:45
Panel Discussion. Sponsored by Antavo
Getting data to work for you, emotionally.
Join the” love personalisation” crew to thrash out how to turn data into love and friendship. We'll be talking with practical knowledge on identifying new ways to engage customers through strong emotions and love for your brand. How to use traditional forms of communication with customers that work and what techniques to get under the skin of your customers emotional behaviour through data analytics can really work for you.
15:30
Coffee and Networking Break
Coffee, tea, more biscuits and pastries PLUS some more good old late afternoon networking
16:00
Panel Discussion. Sponsored by Lobyco
Digital Psychology: Online Persuasion for Loyalty Marketing
Mastering effective persuasion strategies empowers you to win sales. The skill can help you go as far as converting buyers into long-term, loyal brand advocates. But what is digital and cyber psychology vs online persuasion? Is psychological insight of shopper behaviour just as valuable as technological advancements in a bid to nail a loyal online customer?
17:00
Fireside Chat
Women in Loyalty
Embracing female leadership in the loyalty industry.. Our accomplished panellists will share their journeys, challenges, workplace breakthroughs and the future for women in the industry.
17:45
NETWORKING DRINKS
Time to unwind and relax and turn up the beat of the business conversations
PHOTOS FROM THE BIG HANDSHAKE MAY 2023
In May 2023 The BIG Handshake in London attracted over 100 companies and over 140 attendees.
TESTIMONIALS
WHAT OUR ATTENDEES SAY
Check out below to see what our past attendees have to say about their experience.
"Thank you for a well-run and valuable networking event. Many thanks for helping make great things happen across so many partners/experts in our industry. It was a pleasure to attend."
Karice MooreManaging Director SELP North America 
"It was an excellent event, at a great venue – I met some interesting people and it helped sparked creativity and future thinking."
Simon JamiesonManaging Director, Marketing Lounge Partnership 
"Well done on a great event. It was done in style, well organised and felt different to other ones."
Bill AlexanderChairman, Motivates 
" The overall atmosphere was testament to your unwavering commitment to excellence. I was particularly impressed by some of the speakers. You catered for the diverse audience which is never easy to do. I have walked away with valuable insights and had the thinking space to truly think about my business, so thank you for that."
Prem PatelVP Managing Director, Catalina UK 
"Thank you for today and for a job well done. Great event with many new faces so congrats on the organisation and execution"
Richard RobertsonRegional Director, epay 
"Meticulous organization by The Gift Club team created an exceptional experience."
Sparta Loyalty 
"Thank you The Gift Club for such a creative event, we thoroughly enjoyed it. We thought the venue choice was excellent too, with plenty of room to spend time networking with 140 attendees"
Jigsaw Business Solutions 
"The Big Handshake by The Gift Club was an exceptional, informative and great networking event for the Loyalty, Rewards and Gift Card industry."
Inspireme.ai 
"The two days of #TheBigHandshake were an absolute blast!
We were blown away by the insightful talks from industry leaders and experts at #TheBigHandshake, and the exciting connections we made left us buzzing with energy that ignited a spark of creativity and collaboration.
A huge shout out to The Gift Club for organizing such an amazing conference that brought together professionals from the relevant industry. We're already looking forward to the next one!"
Lokendra MishraSenior Vice President, Advantage Club 
"It was an incredible experience, and I truly appreciate the effort the team put into making it a success.
The event was not only informative but also engaging, and I gained valuable insights from the speakers and fellow participants. The networking opportunities were exceptional, and I had the pleasure of connecting with some inspiring professionals in our industry. The Gift Club thank you from team EZ PIN"
Ajay KumarBusiness Development Manager, EZ PIN 
"Thrilled to have been part of The Big Handshake 2023! The day was filled with enthusiasm, meeting talented individuals, and captivating discussions about the future of loyalty & CRM.
Thanks to Hadie Perkas (G.I.R.L) 😊 from The Gift Club for organizing a brilliant event!
Thank you all for the amazing turnout! See you next year!"
Prepay Nation 
"Yet another fantastic Big Handshake Event by The Gift Club! 🤝
We've shared smiles, exchanged ideas, and forged connections that extend far beyond the clasp of hands"
Tillo 
"Fantastic event. Great selection of brands and industry folk. Superb networking opportunities."
Tiffany St JamesFounder, Transmute 
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CONTACT US FOR FURTHER INFORMATION
If you need more information about the event, please don't hesitate to contact us. We are happy to answer any questions you may have and provide you with additional details.
EVENT VENUE:
Novotel Europaboulevard 10, 1083 AD Amsterdam, The Netherlands