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THE
BIG
HANDSHAKE
Loyalty
Brought to you by The Gift Club and The Loyalty People
16-17 October 2023: Novotel Hotel Amsterdam City Centre
There hasn't been a GREAT event for the loyalty industry that delivers effective networking, peer to peer collaboration, great learnings and awesome onsite experience....until now
”
HADIE PERKAS
CEO and Founder of The Gift Club and The Big Handshake
Days
Hours
Minutes
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ABOUT
The BIG Handshake - Loyalty
An absolute must for anyone associated with loyalty.
The Gift Club has partnered with The Loyalty People to deliver "The Big Handshake - Loyalty' - a one and a half day networking and learning event that brings together the brightest from the industry in October 2023
- 16th October 2023 - Day One for hand picked Heads of Loyalty, CRM and Marketing who will enjoy a VIP closed door afternoon reception full of training and collaborative peer to peer discussions. No vendor allowed.
- 17th October 2023 - Day Two will be open to everyone and will deliver world-class workshops, deep dive, interactive panel discussions and over 4 hours of networking sessions.
- Being held at Novotel, Amsterdam City Centre, it's THE Loyalty event you will definitely want to shake hands with.
WHERE IS THE EVENT :
Novotel Amsterdam City Centre
WHEN IS THE EVENT :
16/17 October 2023
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SPEAKERS
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PARTICIPANTS
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HOURS OF NETWORKING
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BUSINESS INTRODUCTIONS
ROUND TABLE BONDING SESSIONS
Round table workshops offer an opportunity for up to 25 guests to take the first steps towards solving common real life business problems.
Hosted by an industry ambassador, attendees will have the opportunity to choose from two workshops to attend. Day one workshop is by invitation only.
16th October
by invitation only
Creating a loyalty life cycle and loyal customer from day one
Making loyalty pay – subscription based loyalty schemes
Supported by The Marketing Lounge Partnership
Workshop Two Day Two
How to profit from the loss (of your customer )
Please get in touch with us for sponsorship and moderation opportunities
Workshop Three Day Two
A guide to investing in loyalty
Please get in touch with us for sponsorship and moderation opportunities
Workshop Four Day Two
How to make Gen Z loyal
Please get in touch with us for sponsorship and moderation opportunities
Workshop Five Day Two
Putting ESG at the centre of your loyalty program
Please get in touch with us for sponsorship and moderation opportunities
OUR SPEAKERS
Meet the industry know-it alls who'll be gracing us with their presence and injecting you with knowledge and wisdom!
AGENDA
Here's the breakdown of the two days to include all networking, learning and entertainment opportunities.
16th October - VIP Brands By Invitation Only. Supported by The Marketing Lounge Partnership
12:00
WELCOME AND NETWORKING LUNCH
14:00
Workshop
Creating a loyalty life cycle and a loyal customer from day one
15:00
KEYNOTE SPEAKER SESSION
Manners in Marketing- How to foster a culture of good manners. Saying Please, Thank you and Sorry to your customers
15:30
COFFEE BREAK
Leg stretching time and recess. Enjoy coffee, tea and biscuits in the company of your peers
16:00
WORKSHOP
Making loyalty pay - subscription based loyalty schemes
16:45
Insight Presentation
Gen Z loyalty
17:30
Well deserved networking drinks
17th October - Open to everyone
09:00
WELCOME AND NETWORKING
09.30
PANEL DISCUSSION
Re-inventing Loyalty - imagine if the world was 100% digital
10.15
DEBATE
Let’s debate! - Points vs Subscription
11.00
COFFEE AND NETWORKING IN THE EXHIBITION AREA
11:30
WORKSHOP
How to make Gen Z loyal
WORKSHOP
How to implement and improve a market-leading subscription based loyalty solution
12.30
LUNCH AND NETWORKING - THE EXHIBITION AREA
14:00
WORKSHOP
A guide to loyalty investment
WORKSHOP
Profit from the loss ( of your customer)
15.00
PANEL DISCUSSION ONE
Let’s get emotional ( The powerful love of Brand Loyalty)
PANEL DISCUSSION TWO
Topic TBC
15:45
COFFEE AND NETWORKING
16:15
KEYNOTE SPEAKER SESSION
Women Leading Loyalty
17:00-19:00
NETWORKING DRINKS
GRAB YOUR TICKET NOW!
Head of Loyalty, CRM, Engagement or Marketing for a consumer brand or retailer?
Register your eligibility for a free VIP ticket for Day 1 and Day 2 including a three course meal and training with peers plus one night accommodation on Day 1.
No vendors allowed on Day 1.
Seat booked
65%
( 325 / 500 ) Available seat
£699 - Everyone Else
These tickets are offered to 'Everyone Else' for Day Two only. For clarity, if your company sells services or products to or on behalf of FMCG, CPG, Insurance and Finance brands, Banks, Fashion and Beauty brands, Telcos, Hotels, Airlines and Travel brands then this is the ticket for you. If you are unsure, please contact us before purchasing your ticket to avoid disappontment.
All prices exclude Dutch VAT
Seat booked
65%
( 325 / 500 ) Available seat
£120 - Consumer Brands
These tickets are strictly offered to consumer brands for Day Two only, including FMCG, CPG, Insurance and Finance brands, Banks, Fashion and Beauty Brands, Telecos, Hotels, Airlines and Travel brands etc. If your company sells services or products on behalf of or to these companies please purchase the "Everyone Else" ticket type. If unsure, please contact us before purchasing your ticket to avoid disappointment.
All prices exclude Dutch VAT
Seat booked
65%
( 325 / 500 ) Available seat
PHOTOS FROM THE BIG HANDSHAKE 2023
In May 2023 The Big Handshake in London attracted over 100 companies and over 140 attendees.
TESTIMONIALS
WHAT OUR ATTENDEES SAY
Check out below to see what our past attendees have to say about their experience.
"Thank you for a well-run and valuable networking event. Many thanks for helping make great things happen across so many partners/experts in our industry. It was a pleasure to attend."
Karice MooreManaging Director SELP North America 
"It was an excellent event, at a great venue – I met some interesting people and it helped sparked creativity and future thinking."
Simon JamiesonManaging Director, Marketing Lounge Partnership 
"Well done on a great event. It was done in style, well organised and felt different to other ones."
Bill AlexanderChairman, Motivates 
" The overall atmosphere was testament to your unwavering commitment to excellence. I was particularly impressed by some of the speakers. You catered for the diverse audience which is never easy to do. I have walked away with valuable insights and had the thinking space to truly think about my business, so thank you for that."
Prem PatelVP Managing Director, Catalina UK 
"Thank you for today and for a job well done. Great event with many new faces so congrats on the organisation and execution"
Richard RobertsonRegional Director, epay 
"Meticulous organization by The Gift Club team created an exceptional experience."
Sparta Loyalty 
"Thank you The Gift Club for such a creative event, we thoroughly enjoyed it. We thought the venue choice was excellent too, with plenty of room to spend time networking with 140 attendees"
Jigsaw Business Solutions 
"The Big Handshake by The Gift Club was an exceptional, informative and great networking event for the Loyalty, Rewards and Gift Card industry."
Inspireme.ai 
"The two days of #TheBigHandshake were an absolute blast!
We were blown away by the insightful talks from industry leaders and experts at #TheBigHandshake, and the exciting connections we made left us buzzing with energy that ignited a spark of creativity and collaboration.
A huge shout out to The Gift Club for organizing such an amazing conference that brought together professionals from the relevant industry. We're already looking forward to the next one!"
Lokendra MishraSenior Vice President, Advantage Club 
"It was an incredible experience, and I truly appreciate the effort the team put into making it a success.
The event was not only informative but also engaging, and I gained valuable insights from the speakers and fellow participants. The networking opportunities were exceptional, and I had the pleasure of connecting with some inspiring professionals in our industry. The Gift Club thank you from team EZ PIN"
Ajay KumarBusiness Development Manager, EZ PIN 
"Thrilled to have been part of The Big Handshake 2023! The day was filled with enthusiasm, meeting talented individuals, and captivating discussions about the future of loyalty & CRM.
Thanks to Hadie Perkas (G.I.R.L) 😊 from The Gift Club for organizing a brilliant event!
Thank you all for the amazing turnout! See you next year!"
Prepay Nation 
"Yet another fantastic Big Handshake Event by The Gift Club! 🤝
We've shared smiles, exchanged ideas, and forged connections that extend far beyond the clasp of hands"
Tillo 
"Fantastic event. Great selection of brands and industry folk. Superb networking opportunities."
Tiffany St JamesFounder, Transmute 
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GET IN TOUCH
CONTACT US FOR FURTHER INFORMATION
If you need more information about the event, please don't hesitate to contact us. We are happy to answer any questions you may have and provide you with additional details.
EVENT VENUE:
Novotel Europaboulevard 10, 1083 AD Amsterdam, The Netherlands