
hellobighandshake@thegiftclub.io
HANDSHAKE
Loyalty
Brought to you by The Gift Club
16-17 October 2023: Novotel Hotel Amsterdam City Centre
There hasn't been a GREAT event for the loyalty industry that delivers effective networking, peer to peer collaboration, great learnings and awesome onsite experience....until now
CEO and Founder of The Gift Club and The BIG Handshake
An absolute must for anyone associated with loyalty.
The Gift Club will deliver "The BIG Handshake - Loyalty' - a one and a half day networking and learning event that brings together the brightest from the industry in October 2023
Novotel Amsterdam City Centre
16/17 October 2023
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Meet the industry know-it alls who'll be gracing us with their presence and injecting you with knowledge and wisdom!
Meet the industry know-it alls who'll be gracing us with their presence and injecting you with knowledge and wisdom!
Workshops offer an opportunity for guests to take the first steps towards solving common real life business problems.
A panel session is where our participants can listen, learn, ask questions, debate and allow their minds to re-calibrate
Below are just few of the sessions taking place across the two days
by invitation only
Interactive Panel: Creating a loyalty life cycle and a loyal customer from day one
This will be an interactive session where we discuss the key stages of the ‘loyalty lifecycle’ and the things you can do at each stage to engender long-term loyalty. We will share best practice examples and discuss actionable quick wins that will make customers more likely to buy more and stay longer. 45 minutes of thought leadership from Loyalty experts on what makes a good loyalty program. They’ll discuss the misconceptions too whilst drawing on their own experiences, past and recent challenges.
Workshop: Making loyalty pay – subscription based loyalty schemes
In this session, you’ll learn about the benefits of paid for loyalty and discuss the key facets of creating a package of benefits that offers value to the right customers, at the right time whilst delivering fair levels of long-term profit (e.g. in line with regulatory requirements). We’ll workshop a package of benefits and a price point too.
Workshop – Pushing customer loyalty into the centre of your business led by Dave Allen and Ralph Browning at Epsilon
Loyalty should be a key indicator of business success, right ? Yet often it is not viewed in this light. This workshop, aimed towards Loyalty leaders, will cover best practices and practical tools to put your programme at the core of your business and guarantee C-Suite attention and bigger budgets.
Topics will include:
Supported by Epsilon
It’s a tough game to keep customers engaged with a brand, but investing in apps and machine learning personalization, reducing data collection, and NOT copying others are good risks to take. You will discuss and go away with new insights and learnings on how these innovative steps can improve the quality of your loyalty program – B2B and B2C.
Moderated by Alexander Béhar-Bannelier, Marketing Manager at Velux and Deepak, Head of Loyalty Program at ADNOC Distribution
Please get in touch with us for sponsorship opportunities for this workshop
Philip Shelper is the CEO of loyalty consultancy Loyalty and Reward Co. Phil is responsible for highly innovative loyalty strategies for major brands including McDonalds, UEFA, Schneider Electric, Gillette and Klarna and is the author of Amazon bestseller, ‘Loyalty Programs: The Complete Guide’.
Join Phil for this fantastic opportunity to understand the very latest trends in Loyalty through an interactive workshop and bag yourself a copy of the new edition of his book!
Supported by Talon.One
Join the” love personalisation” crew to thrash out how to turn data into love and friendship. We’ll be talking with practical knowledge on identifying new ways to engage customers through strong emotions and love for your brand. How to use traditional forms of communication with customers that work and what techniques to get under the skin of your customers emotional behaviour through data analytics can really work for you.
Supported by Antavo
Meet the industry know-it alls who'll be gracing us with their presence and injecting you with knowledge and wisdom!
Here's the breakdown of the two days to include all networking, learning and entertainment opportunities.
For hand picked Heads of Loyalty and CRM and Loyalty Leads only
Great marketing won’t save a company with a poor culture and poor customer service….but great marketers can create a culture of customer care and provide customer facing team members with the tools to deliver great customer experiences. The simplest way to do this, is to create a culture of manners, where your teams feel empowered to say ‘please, sorry and thank you’ and take action to overcome a bad experience, make a customer feel better or by just saying thank you to a nice customer. We will discuss the ways in which you can create this culture and the benefits of doing so.
Loyalty Program Optimisation
Delegates will discuss how their existing loyalty programs rate vs best-practice principles. Advice will be provided on approaches to optimise loyalty program effectiveness using data analytics, commercial modelling and adoption of industry trends. A model will be presented which details how loyalty programs can be used to support the full digital transformation of a company with the end result being the ability to deliver omnichannel personalisation. A range of new loyalty tech innovations will be presented for discussion
Leg stretching time and recess. Enjoy coffee, tea and biscuits in the company of your peers
Making loyalty pay - subscription based loyalty schemes
In this session, we’ll learn about the benefits of paid for loyalty and discuss the key facets of creating a package of benefits that offers value to the right customers, at the right time whilst delivering fair levels of long-term profit (e.g. in line with regulatory requirements). We’ll workshop a package of benefits and a price point too
Creating a loyalty life cycle and a loyal customer from day one ( the wrongs, the rights and learnings)
Supported by Marigold – For hand picked Heads of Loyalty, CRM and Loyalty leads plus solution providers
Coffee, tea, pastries
Imagine if the consumer world was 100% digital
In 30 years time, perhaps the consumer world will be 100% digital. Join this relaxed discussion on how brands can market to and engage with their customers using digital loyalty in a future world where there will be no other channel of communication!
Subscriptions - Pros and Cons
Take part in this interactive discussion. We’ll throw the debate open to the audience and get you all to decide which is the most effective loyalty marketing strategy in a world of increased competition and skyrocketing customer acquisition costs. Which side of the fence do you sit in this very topical debate?
Coffee, tea, biscuits and some good old late morning networking
Introducing smart risks to loyalty innovation
It’s a tough game to keep customers engaged with a brand, but investing in apps and machine learning personalization, reducing data collection and investing time in good segmentation are good risks to take. We’ll discuss how these innovative marketing steps can improve the quality of a loyalty program.
Pushing customer loyalty into the centre of your business
Loyalty should be a key indicator of business success, right ? Yet often it is not viewed in this light. This workshop, aimed towards Loyalty leaders, will cover best practices and practical tools to put your programme at the core of your business and guarantee C-Suite attention and bigger budgets.
Dine on some delicious dishes with your peers and take a well earned break
Loyalty Strategy best practice - Philip Shelper, CEO, Loyalty & Reward Co | Author ‘Loyalty Programs: The Complete Guide
Philip Shelper is the CEO of leading loyalty consultancy, Loyalty and Reward Co based in Sydney, Australia and expanding globally. Phil has designed highly innovative loyalty strategies for major brands including McDonalds, UEFA, Schneider Electric, Gillette and Klarna. Phil is the author of ‘Loyalty Programs: The Complete Guide’, which also acts as the textbook for his training course on the same subject. Join Phil for this fantastic opportunity to understand the very latest trends in Loyalty through an interactive workshop
Getting data to work for you, emotionally.
Join the” love personalisation” crew to thrash out how to turn data into love and friendship. We'll be talking with practical knowledge on identifying new ways to engage customers through strong emotions and love for your brand. How to use traditional forms of communication with customers that work and what techniques to get under the skin of your customers emotional behaviour through data analytics can really work for you.
Coffee, tea, more biscuits and pastries PLUS some more good old late afternoon networking
Digital Psychology: Online Persuasion for Loyalty Marketing
Mastering effective persuasion strategies empowers you to win sales. The skill can help you go as far as converting buyers into long-term, loyal brand advocates. But what is digital and cyber psychology vs online persuasion? Is psychological insight of shopper behaviour just as valuable as technological advancements in a bid to nail a loyal online customer?
Women in Loyalty
Embracing female leadership in the loyalty industry.. Our accomplished panellists will share their journeys, challenges, workplace breakthroughs and the future for women in the industry.
Time to unwind and relax and turn up the beat of the business conversations
In May 2023 The BIG Handshake in London attracted over 100 companies and over 140 attendees.
Check out below to see what our past attendees have to say about their experience.
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If you need more information about the event, please don't hesitate to contact us. We are happy to answer any questions you may have and provide you with additional details.
Novotel Europaboulevard 10, 1083 AD Amsterdam, The Netherlands